Directory and Yellow Pages Advertising, Search Engine Marketing, Trends

Canadian Online Advertising Grows Dramatically in 2004, 2005

Results just released from the Interactive Advertising Bureau of Canada (IAB) predict that online revenues for 2005 will exceed $500 million according to their annual survey.

Here are some highlights from their report. You can download the full report from the IAB website.

Revenue Trends

2005 (estimated) – $519 million – 43% growth over 2004
2004 (actual) – $364 million – 54% growth over 2003
2003 (actual) – $237 million – 37% growth over 2002
2002 (actual) – $176 million

2004 French actual online revenue is $65.5 million or 18% of 2004 actual.

Top advertising outlets for Canadians businesses.

Display Advertising – 45% of total revenues
Search Advertising – 30% share of all online advertising is 2004
Classified / Directories / Direct Reponse at 22% of total revenue
Email at 3%