card-linking – Darby Sieben

Cardlinx Association – Tokyo Edition

June 23, 2019June 23, 2019 Darby SiebenLeave a Comment

On June 11 I had the opportunity to attend Cardlinx Tokyo. For those of you not familiar with Cardlinx it is the association that focused on increasing interoperability, eliminates friction, and promotes the growth of the card-linked offers industry. This event focused on the intersection of AI and Digital Advertising with respect to Cardlinking. I

Does Cashback Work?

June 22, 2019June 23, 2019 Darby SiebenLeave a Comment

This is a use-case of one (my personal data). I can tell you that based on the research I have read as well as the aggregate data I have seen testing Ampli the past couple of months that cash can impact behavior. For local Cashback in downtown Toronto that specifically impacted the graph below, check