Tag Archives: darby sieben

Yellow Pages Group Employees Speak Out on SEO and SEM [VIDEOS]

Here are some recent videos from some team members at Yellow Pages Group talking about SEO and SEM.

First up, In this clip we sit down with John Fanous and Bill Aver of the Yellow Pages Group to chat about Local SEO. We caught up with John and Bill at SES Toronto 2010.

John discusses how the Yellow Pages is in the business of helping businesses be found, and their new Local SEO offering is designed to help businesses be found online. Bill and John also touch on why this offering doesn’t represent a coflict of interest vis a vis their print directory. NOTE: this was originally posted on the NVI Blog.

Second, Sean Ballard, product manager who launched Yellow Pages Group’s SES Solutions in February of this year speaks about Acquiso, one of the leading PPC management tools for agencies and clients who manage lots of SEM campaigns.

FInally, this is a repost on my blog, but here is the video for Yellow Pages Group Search Engine Solutions product, featuring our VP of Performance Marketing, Tracy Smith.

Blast From the Past

To prove that SEM and SEO is not a new topic at Yellow Pages Group, here is my interview with Greg Jarboe at SES Toronto back in 2008 explaining why YPG invaded the conference:

Revisiting my Yellow Pages Answers Interview on CP24

I was updating my personal profile within Google today and adding links to the various videos that I have been part of lately. One in particular was my interview with Omar Sachedina of CP24 on Wednesday, July 8, 2009 for the Yellow Pages Answers services, business category data provided by YellowPages.ca. Here is a replay of my video interview with Omar Sachedina:

Related to the answers service, I also wanted to take this opportunity to highlight just how easy it is to get started using Yellow Pages Answers. Before are some screenshots:

First – you will want to visit Answers.YellowPages.ca or if you are french speaking, you will want to visit Reponses.PagesJaunes.ca.

You will notice that the service starts with welcoming you and immediately gives you access to the Answers Help along with a box to post your first question. Before you can start posting a question, look to your right under “Options” and select join.

Yellow Pages Answers Join

Second – you have two options to join the answers service, using your Facebook Account or signing up for a new account.

Yellow Pages Answers Join Screen via Facebook or Set-up a New Account

Most users select the signin using your facebook account. If you select this option, you will be presented with the following:

Yellow Pages Answers Facebook Connect Login

If you don’t already have a facebook account, to set-up your own account on Answers is simply. Fill in email, username and password and agree to the terms of use. From there you will get an email confirmation, click on that and you are finished.

Yellow Pages Answers Sign Up for a New Account

Third – you are finished. Now you can start to post and respond to questions within Answers

This service is a great way to solicit recommendations from your social network or people with the answers network. I did a post back in July on the most unique questions asked using Answers service, many of which now have answers to them.

If you have used the answers service and would like to comment or have suggestions, please post to my comments section or send me an email directly to dsieben … @ … gmail … .com ….