Reverse Engineering The Local Media Mix – Who Gets the Credit For the Sale?

One of the most challenging aspects of local businesses is determining what media is driving the sale of a product or service. Some businesses claim the majority of their sales are driven by word-of-mouth, others by a directive medium such as Yellow Pages or Google Adwords and yet others believe creative mediums like Radio, TV

A Canadian First – Blackberry Application Featuring People Search

Released over this past weekend was a very cool blackberry application from Yellow Pages Group. The application can be downloaded directly to your blackberry at InstallYP.ca/Blackberry (http://installyp.ca/blackberry) – please note that this link is blackberry specific, if you try to access through a web browser it will tell you that your devise is not supported.

Local Search in Canada Using the Apple iPhone – a Visual Comparision

As the iPhone becomes more and more popular in Canada I decided to take a look at 4 local web products, YellowPages.ca, 411.ca, Canpages.ca, and Google Maps. I selected these as they all have iPhone compatible versions of their websites. Google Maps is a standard icon on the iPhone by default. For this particular test

Just in time for the release of the iPhone in Canada – YellowPages.ca iPhone / iPod App Gets a Staff Pick Nod

With the July 11th release of the iPhone through the Roger’s Network, which includes Fido, Canada is starting to get iPhone fever. Some interesting posts on the Canadian launch of the iPhone that I have found interesting in the last week: