Twitter, Word of Mouth

NakedPizza Anyone?

Would you follow your favorite healthy pizza place on Twitter? Through the power of Twitter, originally posted by @perryevans, which I found through a ReTweet by @sebprovencher – I am now following NakedPizza, a New Orleans super-health conscious pizza joint. The article that my twitter friends were talking about is “A Sign Of Things To Come: Naked Pizza Erects Twitter Billboard” from TechCrunch.

So, what did NakedPizza do that deserves such mention? Simple. They are using traditional media combined with social media to stay connected with their customers. Check out the picture below from TechCrunch.

TechCrunch - NakedPizza and Twitter Billboard

From the article – “But if a business can get a customer to add their Twitter handle, it gets a free channel to constantly remind them that they exist. By tweeting out promotions a few times a week, Naked Pizza will maintain a presence in the customer’s consciousness, and the customer gets a chance to score some cheap pizza.

What a brilliant strategy from a small business. Back in 2005, when I operated KS2 Solutions Inc., a Calgary based Internet Marketing firm, I did a lot of public speaking about small business marketing and how SMB’s could leverage the Internet. In February of that year I posted a blog titled, “Are You Letting Sales Slip Away” in which I discussed the importance of staying connected with your customers. At that time, the message in terms of doing this was through a eNewsletter, however, move ahead 4-years and now there is Twitter.

Twitter is likely one of the best tools, since eNewsletters, for constant communication with your customers. From a user perspective, I can follow my favorite local, regional or national brand players who will inform me through tiny 140 character updates about products, specials or whatever. When I compare Twitter to Email, I see 3 key advantages –

1) more viral, easier to share Tweets as opposed to forwarding emails
2) promotes two-way communication
3) small, short and focused messages, no more rambling newsletters about how great you are

I am still a fan of the eNewsletter but Twitter could be the next best thing to staying connected with your customers.

By the numbers, as of this posting:

1942 – the number of people following @NakedPizza
62 – the number of comments on the article posted on TechCrunch (note: was 60 when I started writing this blog post)
4 – the number of times my wife has asked me if I am done yet

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