Au Revoir TV Guide in Canada – It Was a Pleasure

Next month, for the first time in more than 50 years, Canada’s TV Guide won’t be available on the newsstands. In an increasingly common move, the publication is shifting its listings online, ditching the print version. As consumers spend more of their time online, Transcontinental Inc., which publishes the Canadian TV Guide, apparently believes consumers

Pay for Video Ads – Branding For Small Businesses is Finally Possible

Imagine you are a small florist, operating in downtown Calgary or Toronto. Until the advert of the Internet, TV advertising or “video” advertising was only for the big brands – however, once again the Internet is changing the rules. Back in May of this year, Google announced in Click to Play Video Ads. Basically, you