My Kelsey Presentation From September: Yellow API: A New ‘Open’ Model for Directory Content

I am a little late in posting this, however after I got back from Kelsey Conference in Denver, Colorado I ended up getting pretty sick that knocked me out for a few weeks. I am back on the mend.

Alot of people have been asking me for the a copy of the presentation. I have added the presentation to SlideShare, which you can flip through below. I also have an audio recording of the presentation and the Q&A with Matt Booth after the presentation about our API Strategy.

The event itself was probably one of the best Kelsey’s that I have attended. The quality of the speakers was quite good. Typically the DMS conference at Kelsey tends to be more focused on the Yellow Pages industry with a slant towards the print side of the business. This conference really had a very good blend of the traditional side of local along with a strong digital focus. The next Kelsey event in December, in San Francisco (Interactive Local Media West) will be even better as this is the key event for anybody in the local digital space to attend. I will be attending if you are interested in meeting.

The best presentation of the show was the SuperForum: The Social-Driven SMB: Part IV: Social Advertising Case Studies. This was a panel with Will Scott, President, Search Influence and Marty Weintraub, CEO, aimClear. The description of this panel is, “There is no shortage of platitudes about how SMBs are embracing social media. Here, we’ll share real case studies of how small-business advertisers have mastered the art of turning fans and friends into paying customers”. This panel was incredibly dynamic, Marty had an energy level that is contagious and the content of the presentation and the case studies they shared are absolutely incredible. If you really want to understand social marketing you need to check this out.

Now you can download the presentations of this event at the Kelsey Site. If you want to see all the presentations in video format you can purchase access for $199 at the VueTorial.

Darby SIeben and Matt Booth on Stage at Kelsey DMS 11 in Denver Colorado

Below are 2 presentation links. First is the audio portion of the presentation and underneath it is the slideshare slides.

In the audio portion it starts off with Matt Booth giving some details on the state of the market and the challenge for publishers. You can download his slides here.

At the 2 min mark of the audio is when my presentation starts that corresponds to the SlideShare presetnation below.

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Here is the SlideShare version of my presentation at Kelsey DMS11.