In doing some research work this afternoon using ComScore Media Metrix, I noticed the Cross Iron Mills mall in the results. This got me thinking; which Calgary Shopping Mall website is actually the most popular?
Here are the results:
This is only a 2009 view, but what was interesting is that Cross Iron Mills was getting some incredible web traffic from the time it registered in September and peaking in October and from a web perspective has established itself as Calgary’s leading shopping mall.
In September, Cross Iron Mills had more web traffic than both Market Mall and the Chinook Centre had combined. In October, same thing, Cross Iron Mills dominated the landscape but notice the spike in traffic to the Market Mall website.
Was this a result of the fact that Cross Iron Mills was the first shopping mall to open in 25-years or the fact that they were investing heavily in all forms of traditional media advertising. I suspect a combination of both.
Now if you are from Calgary you are probably asking yourself about the other malls, SouthCentre, Deerfoot and Sunridge. These malls do not have their own websites, instead they resolve to Shopping.ca – so if I included the numbers for shopping.ca it would have skewed the pure results.
What I can tell you is that the shopping.ca network of mall sites, which includes all the Cambridge Ivanhoe properties in Canada has only 311K visitors registered in October with the best month of the year in being May at 455K. Considering in October that Cross Iron had 82K or 26.37% of the traffic of shopping.ca (with all the properties), it is safe to say Cross Iron is still the king in terms of traffic in Calgary.
The other malls in Calgary that have independent websites are not registered in ComScore, hence they were not included.
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