How Social is Yellow Pages Group in Canada?

It was one of those amazing days of incredible meetings, finalizing a new deal (wait for this one) and introductions to some incredible technologies and start-ups in the social media space. During one of those meetings, I was asked the question; “How Social is Yellow Pages Group?”.

This was one of those questions that I had to pause to give some thought. I answered by outlining some of the initiatives and realized we do a lot. So I figured this would make a good blog post.

Here are just some of the things that we are doing in the social space.

Introduced this year, you can now login into using your Facebook Username and ID which will automatically set you up with a Yellow Pages Account. Login in the top right hand corner of the site. This initiative is lead by YPG’s social media guru, @martyboy008 and his incredible team of social media experts.

My Yellow Pages Account Sign-In Page

This sign-in allows you to rate and review businesses and share your discoveries with your social graph. For example, here is screenshot of a recent review that I wrote on the Red House Thai & Malaysia in Pickering (this is the place that started my love affair with Thai food and anybody that knows me, knows I love Pad Thai).

Read Reviews on

Finally when you connect using your Facebook Account, you can actually see what businesses your friends like.

See Which Businesses Your Friends Like Facebook Application

The first of its kind in Canada, released in 2008 – the complete experience within the Facebook environment complete with ratings and reviews.

Facebook Application for

This one even got press coverage by CTV in June 2008 – check out the video,

Get the Flash Player to see this player.

Without a doubt, is Canada’s most active shopping network featuring one of the most active forums discussing all the best places in Canada to find deals.

For everybody looking for free stuff, one of their popular areas is Canadian Freebies & Free Stuff,

RedFlagDeals Free Stuff

Coming Soon … the Daily Deal,

Canada's Daily Deal of Day by

Urbanizer iPhone Application

Urbanizer is Canada’s first “mood-based” application for the iPhone (here is the link the iTunes Store) that works in Vancouver, Calgary, Toronto, Ottawa and Montreal.

Urbanizer for the iPhone - Mood Based Search

One the web you can see moods of current cities. Here is a screenshot of Calgary.

Mood in Calgary for Restaurants by Urbanizer and Classified Sites

In the province of Quebec, has established itself as the leader in the classified space. In English speaking Canada there is, another top classified destination for Canadians. - Quebec's Leading Classified Site - One of Canada's Leading Classified Destinations

One of Canada’s most engaged communities, features over 200,000 reviews on restaurants.

Restaurant Reviews on

New Additions to the Social Family of Yellow Pages Group

Urban Pill

One of the leading blog destinations for what is happening in Vancouver, is pretty cool to follow if you live or plan on visiting Vancouver.

Vancouver Based Entertainment Blog


GigPark is a social recommendation engine that was built by @pema and @noahgodfrey (these guys kick-ass in the Canadian tech space) – who sold this platform to CanPages in 2009.

GigPark Social Recommendation Engine

Quick Links to the Social Destinations for the Above on Facebook on Twitter (managed by @zelia, YPG’s super crazy social media communicator) on Twitter
Yellow Pages Group Local Video Channel on YouTube
Yellow Pages Group Ad Campaigns on YouTube
Yellow Pages Group on LinkedIn
YellowPages Mobile on Twitter
Urbanizer on Twitter on Twitter on Facebook on Facebook

Funny thing, on the phone this took all about 2-minutes, this blog post took a little bit longer. Perhaps I should have done just a video.

Tell me what you think – did you enjoy this post? Any feedback?