When your business does television, radio, newspaper or magazine advertising are you getting all the value from it? When your campaign is done, do you just forget about it and start planning the next one? Does your business have a process where by you extend your intial advertising in the form of reprints? Continue reading
Interactive e-Newsletters, when used properly, can stimulate sales and generate awareness for your brand. By interactive, I mean newsletters that engage their readers and cause them to act. Below are two really good examples of e-Newsletters and how they can be used to generate action on the part of their respective users. Continue reading
When investing in mutual funds, what are the most important things you consider? First you probably determine your risk tolerance level, your long-term objectives, and then you match those to the funds that properly represent your objectives the most.
For example, if you are a conservative investor you are likely going to be investing in mutual funds that are ed to bonds and income products. If you are an aggressive investor, you are most likely investing in more equity products. WeightContinue reading
I often get asked the question, can radio and the Internet work together?
The answer is a resounding yes. Radio and the Internet compliment each other as much as TV and the Internet do it terms of cross media power.
I want to talk about a Calgary company that I believe is doing a stellar job with their current radio campaign on QR77. The company is Greg Martineau Projects. Continue reading
Planning to incorporate a competitor’s trademark into your pay per click campaign, meta tags, or search engine optimized services? I recommend against it.
Some still consider the Internet to be the wild west, where basically you can get away with anything provided you don’t caught. Although in many cases, businesses are getting away with trademark infringement, eventually they will caught. Continue reading
How important is it for your business to have home page placement on a top rated web site on the Internet? If your plan is to achieve higher Google placement, then it is worth gold.
Let me explain in more detail. Every month, we place 6 of our clients on the home page of CalgaryPlus.ca under featured advertisers as well as a number of clients who run contests on our network. The link goes to their CalgaryPlus.ca profile URL which ties into their corporate web site. Here are some of the results we have generated for our clients in Google: Continue reading